WILD BLOOM - Designing the branding, packaging, and vibe for Wild Bloom was an adventure! We wanted to capture the essence of nature, so we began with a color palette inspired by sun-drenched wildflowers—think soft pastels and bold, blooming hues that evoke feelings of freshness and vitality. The logo emerged like a delicate bloom, intertwining elegant typography with playful floral motifs that dance across the packaging. Each product became a little canvas, adorned with whimsical illustrations of the botanicals inside, inviting customers to explore the natural ingredients at play. What a joyful, whimsical experience! Creative Direction / Logo / Design / Branding / Packaging
GE - This experimental package design is crafted to captivate buyers with its unique shape, vibrant colors, and distinctive outer case. I designed the bulb illustration, developed the pattern, and hand-cut this piece to perfection. Creative Direction / Logo / Design / Branding / Photography / Marketing / Packaging
Goddess Grains Pasta - This pasta packaging draws inspiration from the gods and goddesses of ancient Rome. I illustrated the different pasta types, designed the logo, and developed the overall package design for this fun and delicious product! Branding / Logo / Design / Packaging / Marketing
SO DONE SODA - When you’re "So Done" with the day, unwind with this refreshing vodka soda with lime. The packaging, branding, and color scheme were all designed to evoke a sense of fun with a rebellious attitude. Creative Direction / Logo / Design / Branding / Packaging
For Bookworm Brews, I crafted a comprehensive brand identity that encapsulates the café's cozy and intellectual ambiance. This project included designing a logo that seamlessly merges elements of coffee and literature, utilizing warm, inviting colors and fonts to evoke a sense of comfort and curiosity. Additionally, I developed a user-friendly website and engaging marketing materials, all featuring imagery of books and brews. Creative Direction / Logo / Design / Branding / Web Design
My logo design and brand identity were selected from several options to represent the Mohave Chapter of the Outdoor Leadership Program. This design has been used for stickers, marketing materials, and digital assets. To create the brand identity for OLA, I conducted research, Spoke to national parks staff, took photographs, and explored the Mojave Desert. Creative Direction / Logo / Design / Branding / Photography / Marketing
Eeek, my wedding design was featured in Utah Bride and Groom Magazine! Everything from the invitations, signage, and event planning. This wedding was the perfect opportunity to design my heart out, LITERALLY! I used every tool and skill that you can image; laser cutting, dye sublimation, illustration in procreate, hand lettering, large format printing, CNC wood carving, & so much more! Art Direction / Signage / Print / Production / Web Design
Girls Go Digital - I co-created and developed a program aimed at empowering girls to learn about and engage with technology. Using the existing branding of Girls Go Digital, I designed a wide array of goods, along with all necessary print and marketing materials to support the various camps and activities. This included detailed maps, informative signage, and vibrant event decor, all crafted to enhance the learning experience and create an inviting atmosphere. Through these efforts, the program not only provided educational opportunities but also fostered a sense of community and excitement around technology for young girls. Marketing / Branding / Design / Print / Curriculum / Production
I had the opportunity to design the marketing and print materials for the groundbreaking ceremony of Utah Tech University's College of Science, Engineering, and Technology. This project was a collaborative effort with the university's marketing team, ensuring that the materials accurately reflected the institution's innovative spirit and academic excellence. Leading the team in art direction, I orchestrated the visual elements to create a cohesive and engaging campaign. This included designing invitations, banners, brochures, and digital media, all tailored to highlight the significance of this milestone event Art Direction / Design / Branding / Print / Event
This experimental project was initiated using a design prompt generator, which provided the unique and intriguing prompts: "Soda" and "Rebellion." The goal was to explore the intersection of these seemingly disparate themes through creative design and ad campaigns. Creative Direction / Marketing / Design / Photography / Layout
Stamp and Die Set - Seen on QVC & HSN. Crafted a unique card-making die and stamp set, specifically slated for sale on HSN during Winter 2022. Drawing inspiration from vintage Christmas advertisements and markings prevalent in the 1950s, Each stamp designed and illustrated to evoke nostalgia and capture the essence of that era. From intricate hand drawn details to iconic imagery, every detail was curated to resonate with customers seeking to infuse their holiday greetings with a touch of retro charm. Creative Direction / Illustration / Design / Production / Commercial Work
Code Changers - Physical & SAAS Products. I designed graphics and various digital assets for CodeChangers' online platform, crafted curriculum for HTML, CSS, and JavaScript lessons, and created packaging for several learning kits and a binary code card set. Additionally, I developed the brand guide, establishing colors, typography, and other design elements to ensure a cohesive visual identity for CodeChangers. I also collaborated with developers to build online learning games for kids, enhancing the interactive educational experience. Creative Direction / Logo / Design / Branding / Photography / Marketing
Dixie State University - I was commissioned to design and create the DSU holiday ornament for the last two years. The process, encompassing design, prototyping, and laser cutting, typically spans 2-3 weeks. A total of 500 ornaments were assembled & distributed at the annual tree lighting event held on campus. Creative Direction / Event / Laser Cutting / Photography / Marketing
HOUR OF CODE Night of Invention! I designed all marketing materials and activities for the STEM Outreach Program's annual Hour of Code event, selecting the engaging Rube Goldberg theme. The Hour of Code, a global movement by Computer Science Education Week and Code.org, introduces tens of millions of students in over 180 countries to computer science and programming through a one-hour session. Branding / Logo / Design / Print / Marketing / Event
St. George Area Economic Development Conference - I led the design efforts for the all aspects of marketing, branding, print, and signage. This included creating the program, schedules, door signs, event signage, and presenter slides. The project involved extensive collaboration with sponsors, speakers, and the venue team to ensure a seamless and visually cohesive event. Branding / Logo / Design / Print / Marketing / Signage / Event
This section showcases a collection of collage, illustration, and creative designs, crafted using Procreate, Illustrator, and Photoshop. It encompasses a diverse range of artistic expressions, including posters, art pieces, textiles, and fashion designs. Art /Illustration / Design / Collage / Packaging